ACG Crash and Learn
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Web Site Intro Launch The Intro |
Creative Concept Principle Screen Design Motion Design |
Nike Europe required an online presence for their Crash and Learn campaign. To set the tone for the site they requested a Flash piece that would introduce the concept using some of their off line assets. The completed introduction conveys the spirit of ‘crash and learn’ while hinting at the underlying nature of the site: visitor contributions.
Despite encouragement from the client at each step of the process, this intro was never aired.
- Participated in creative meetings to determine overall direction
- Created and presented story boards that fit with the overall idea
- Designed screen and motion mockups for the selected story board
- Flash development and motion design of finalized mockups
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